9-5E is an upcoming platform created to teach young people how to excel as professionals and entrepreneurs. They teach young people that having a 9-5 and entrepreneurial zeal are not two separate and distant things but are in fact two parts of the same coin and are both prerequisites for success in today’s world.
9-5E
9-5E is an upcoming platform created to teach young people how to excel as professionals and entrepreneurs. They teach young people that having a 9-5 and entrepreneurial zeal are not two separate and distant things but are in fact two parts of the same coin and are both prerequisites for success in today’s world.
Approach
The goal was to capture what was referred to by 9-5E as the way. We took inspiration from the arrow on a road sign depicting direction, and the motion of a clock’s hand when it’s both at 9 and 5. The typography which made use of Adam.CG Pro is an all caps, sans-serif typeface that captures the digital typeface seen on smart watches. The circle depicts the fluid transition of 9-5 to entrepreneurship and vice-versa.
To determine the color, we took inspiration from daylight by capturing the Abuja sunset which had a beautiful gradient of blue blending into orange. With the combination of these elements, we created an identity that links the assets, from the business card to the social media posts in a cohesive manner; and also depicts 9-5E as a company that helps young people successfully combine their 9-5 and entrepreneurship goals.
Approach
The goal was to capture what was referred to by 9-5E as the way. We took inspiration from the arrow on a road sign depicting direction, and the motion of a clock’s hand when it’s both at 9 and 5. The typography which made use of Adam.CG Pro is an all caps, sans-serif typeface that captures the digital typeface seen on smart watches. The circle depicts the fluid transition of 9-5 to entrepreneurship and vice-versa.
To determine the color, we took inspiration from daylight by capturing the Abuja sunset which had a beautiful gradient of blue blending into orange. With the combination of these elements, we created an identity that links the assets, from the business card to the social media posts in a cohesive manner; and also depicts 9-5E as a company that helps young people successfully combine their 9-5 and entrepreneurship goals.
