We designed the identity of Fourtsandy (pronounced ‘Four T’s’ and ‘Y’) – a retail company that sells retails home fragrances: fragrance oils, room sprays, and candles etc.
Fourtsandy
We designed the identity of Fourtsandy (pronounced ‘Four T’s’ and ‘Y’) – a retail company that sells home fragrances: fragrance oils, room sprays, and candles etc.
Approach
Crafting the mark for Fourtsandy required examining the core aspects of the brand, how they viewed themselves and how they wanted to be viewed by their customers. They expressed the need for something minimalist that could effectively translate across different mediums in a simple yet eye-catching way.
When asked what object they pictured when they thought of themselves, their response was a flower. We took inspiration from this and coupled it with a flame on a wick. The result of this was a smart mark that is made up of 4 T’s and a Y.
Approach
Crafting the mark for Fourtsandy required examining the core aspects of the brand, how they viewed themselves and how they wanted to be viewed by their customers. They expressed the need for something minimalist that could effectively translate across different mediums in a simple yet eye-catching way.
When asked what object they pictured when they thought of themselves, their response was a flower. We took inspiration from this and coupled it with a flame on a wick. The result of this was a smart mark that is made up of 4 T’s and a Y .
